Zynga acquires NewToy

Zynga, the social games giant, has acquired Texas based iOS developer NewToy for an undisclosed amount.

NewToy is famous for its Words With Friends game and will now be known as Zynga With Friends and report to David Ko, SVP Zynga Mobile.

Zynga CEO Mark Pincus welcomed NewToy to the Zynga family and said that Words With Friends is the best social game available on mobile. NewToy had revealed in November that Words With Friends has 5 million active users using 250 million minutes a month, thus generating more than a million in revenue.

Recently, DeNA, the emerging rival of Zynga, acquired We Rule, another iOS social game developed by NewToy and published by mgmoco.

Zynga has been active in the mobile space since 2009 when it launched Word Scramble and Live Poker for iPhone. It has ramped up its activities this year, launching FarmVille and inking a deal to move into the Mixi platform in Japan.

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