Mar
30

UK slowing down in smartphone adoption

YouGov showed that between March 2011 and 2012 42% Brits switched from feature phones to smartphones.

This may sound a lot but the fact is that rise is only 6%.

This is highly contrary to what happened between 2009 and 2011 when the market doubled year-on-year. The reason? More than 50% British already have a smartphone.

Moreover, 55% of feature phone users are happy with their device and 47% say that they don’t require a smartphone. 32% say that smartphones are too costly while 30% say that the tariffs are too high. And 16% feel that smartphones are too confusing.

It is the older generation that is supposed to drive the smartphone market forward. Smartphone adoption among those aged more than 55 years rose from 38% in 2010 to 51% in 2011.

As per Russell Feldman, Associate Director at YouGov, the market can be captured by Samsung, HTC and other OEM manufacturers by targeting users with low-end smartphones.

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