Two new digital KISS radio stations from Bauer Media

Last week Bauer Media announced a Velti partnership to engage customers with mobile marketing.

The partnership will promote content for 43 radio station brands and manage it.

On May 7 Bauer launched two new digital KISS radio stations, KissFresh and KissStory and the launch was across desktop, digital TV, mobile and tablet.

This brand strategy will allow consumers to “Hear It, See It, Share It” where content can be pushed across platforms to reach out to listeners that are “always on”. The latest special mixes, R&B, house and hip-hop numbers can now be accessed on KissFresh on mobile web for smartphones and through the KissTube app for iOS.

KissStory is an hour-long program of old school anthems that reaches 1.3 million weekly radio listers. Its own channel will now be launched on Freeview TV (Channel 714) and the content is also available on the new Kiss Player and the KissKube app for iOS.

Bingo lovers can now play mobile bingo from LadyLucks Bingo, iPhone Bingo and mmmBingo!


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