TokBox bought over by Telefonica Digital

Telefonica’s digital division has acquired TokBox, the video communication provider.

TokBox, through its technology, enables video calling integration into mobile apps and websites. Telefonica will use TokBox to improve the communication services offered to both consumer and business customers.

The developers and enterprise customers of the network will be able to add the solution to their own apps and APIs and enhance their own platforms. The solution will be added to the BlueVia developer kit of Telefonica and unite text and voice with video.

This is indeed big news for Telefonica because the TokBox platform was earlier used by American Idol, Coca Cola and Ford.

Ian Small will continue to stay on as the CEO of TokBox. Carlos Domingo, Director – Product Development and Innovation, Telefonica Digital, will join the board of TokBox and take over the chairmanship of the company.

With this deal Telefonica is looking to woo more customers into using its services.

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