The Simpson makes $100 million for EA

EA has been making waves in the mobile market with focus on freemium games development and with its claims that it can make devices challenge consoles.

The company’s Q2 financial results reveals that revenue from handheld and mobile devices grew by 19% y-on-y and stood at $105 million.

One of the best mobile franchises for EA is The Simpsons. The game has crossed $100 million in total digital revenue. Take out 12 days and the game has been in the Top 20 highest grosser list on the iPhone since its launch in August ’12.

Plants v. Zombies 2 has also crossed 25 million downloads on iOS devices and is the most successful game in the EA portfolio. Real Racing 3 has had more than 70 million downloads since debuting in February and enjoys 18 million active monthly users. Lexus has partnered with the game to promote its new sports car.


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