The Guardian mobile site chalks up record numbers of unique users

The mobile site of The Guardian broke the record for the maximum number of unique users in a month when it notched up the 17.2 million figure in February 2013.

The previous record of 17 million was set in April 2012.

This new figure is 7.9% better than January 2013 and is also 44.7% better year-on-year. The result of such high traffic is due to The Guardian’s decision in November 2012 to convert to a responsive design. This technology automatically converts the website depending on the device that is being used to access it.

The topics that caused the spike include the Pope’s resignation, news about the Russian meteorite and the Oscar Pistorius saga.

As per Chief Commercial Officer David Pemsel The Guardian has almost a million more unique visitors compared to The Telegraph, its nearest rival. The other encouraging fact is that 58% of The Guardian mobile visitors visit no other mobile news site. is the home of mobile bingo – our current favourite is mmmBingo.


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