Tapjoy investment for aiding Australian mobile app developers

Mobile ad and publishing company Tapjoy uses a business model to support mobile app developers through which they can get connected to consumers and earn from in-app ads.

Last spring the company invested $5 million in Asia to encourage Android and iOS app development.

Now the Tapjoy Australia Fund has been launched and the purpose of the fund is to offer resources and expertise to Australian app developers. Australia is considered among the fastest growing app development communities in the world and the fund will help in development, marketing and distribution of Android and iOS apps.

Tapjoy has experience and reach in the free-to-play space and the developer community will benefit from it. Tapjoy is a market leader and together with its experience and the $20 million Interactive Games Fund Australian mobile app developers will find it easier to achieve success.

The Tapjoy fund webpage ( has more information on this fund.

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