Jul
05

Sony to kick start “Xperia Unleashed” today

After it separated from Ericsson, Sony has started an unrelenting market drive.

This has seen the launch of Xperia devices, one after the other.

Now Sony is planning to start another campaign for its flagship product Xperia. “Xperia Unleashed” will be launched today, July 9th. The campaign invites people to hunt down “Xperiabots” in Manchester and London and win exciting prizes.

These “Xperiabots” can be found all over the place, e.g. train stations, in both printed and physical forms. Location clues will be provided by the “Leader Bot” on #xperiaunleashed hashtag and on the Twitter account @xperiaunleashed.

People can upload QR or alpha-numeric codes to the Facebook page of Sony. People participating in the campaign stand to win Xperia NXT mobile devices, gig tickets, movie premieres and DJ sessions.

Sony has faced a lot of trouble lately and this is seen by many as one last push from the Japanese giant.

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