Oct
06

SMS revenue to go up despite slowdown due to other messaging modes

Portio Research has revealed that SMS revenues for 2010 stood at $114.6 billion and forecasted a CAGR growth of 6.8% to hit $159 billion in 2015.

It is a fact that emails, IM and social media messaging are having their effects on SMS but they cannot throw it out of the market. They have only slowed the growth. But SMS has been growing and increasing revenue for operators as well.

The growth of SMS is much due to the new mobile phone users in the emerging markets. The Asia Pacific region contributed the most to the SMS revenues by chalking up 40% of the total revenue generated through texts.

The overall worth of the SMS market worldwide was $179.2 billion. This is expected to go up to $209.8 billion in 2011 and $334.7 billion in 2015. SMS contributed to 63% of this share, followed by MMS with 18.1%, email with 14.2% and mobile IM with 3.8%.

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