Aug
14

Smartphones v. feature phones – 52% v. 48%

Gartner Inc revealed that global mobile phone sales reached 435 million units in Q2 of 2013, a growth of 3.6% y-on-y.

Smartphone sales reached 225 million devices, up 46.5% on Q2 of 2012 and more importantly, 51.8% of total mobile sales. Feature phones sold 210 million units, a decline of 21% in one year.

Android continues to be the largest OS and is followed by iOS. Microsoft has now passed BlackBerry to occupy the third spot.

As per Anshul Gupta, Principal Research Analyst at Gartner, Microsoft has gone up in shares and volumes but should continue to focus on app developers and have appealing apps created for its users.

Asia Pacific had the most startling smartphone growth at 74.1%. Latin America and Europe followed at 55.7% and 31.6% respectively.

Samsung had its market share rise from 29.7% to 31.7%. Apple experienced a much slower growth of 10.2% but sold more devices (32 million).

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