Samsung’s biggest marketing drive for Galaxy SIV

Samsung wants to emulate the success of Galaxy SIII and it launched a huge marketing campaign for its latest Galaxy SIV last week.

The campaign is called Life Companion and it is on across platforms including print, TV, PR, social media, retail, digital, experiential and out-of-home.

The seven week UK campaign on TV has begun and the ad is shown during the Champions League coverage and Britain’s Got Talent on ITV1.

Movie promos are also set to start and ads will feature during the screening of Man of Steel, Star Trek: Into Darkness and The Great Gatsby.

Static ads will feature on iconic sites like BFI London IMAX, Cromwell Road, Heathrow Terminal 5, Oxford Circus, Piccadilly Circus and the Westfield.

As per Samsung the Galaxy SIII was the no. 1 UK handset for 10 months straight and there is a huge buzz around the SIV. This is why there is so much focus on its promotion.

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