Sagem has been roped in by Puma to manufacture their new brand of mobile phone.
Leading sports brand Puma wants to expand their horizon beyond sportswear in the future. The company wants to include merchandise that will fit into their line of accessories, footwear and apparel. Puma plans to launch their mobile phone in the second quarter of 2010, before the Football World Cup.
As revealed by Puma, their mobile phone will be the right combination of stylistic and sporty features. The Puma mobile phone will exude the essence of the company in its design and functionality.
Like the brand itself, the mobile phones will encourage more commercial services and data usage. Thierry Buffenoir, the Chief Executive of Sagem, said that the Puma phone will be a landmark in the mobile phone industry as it will be tailored by combining the best in the business. The design, the technology and the services in the phone will aim at enriching the experience of using a mobile phone.
Puma phones will be available only in Puma stores.
