Aug
13

Play.com saw sales of £2 million in 2011 through its fb page

Last month there was an interesting report that showed that premium Facebook ads are able to boost ASOS sales by as much as 130%.

Now, its partner online retailer Play.com reports that its Facebook division also drives profits. The division brought in £2 million worth of sales in 2011, an 80% surge year on year.

The significance of the page is such that those who ‘Like’ it tend to spend 24% more than those who haven’t. This aptly demonstrates that one doesn’t have to pay for premium ads to engage with users.

Additionally, those users that make their first buy of Play through Facebook are more likely to spend almost a third more than an average shopper will spend in a year.

Adam Stewart, Marketing Director, Play.com said that the company sees social channels playing a huge role in rewarding and engaging their fans. It is not just about sales enhancement through fb.

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