Permission based marketing from the Mobile Marketing Association and mobileSQUARED

The Mobile Marketing Association and mobileSQUARED, the research company, have joined hands to launch mobileROADSHOW.

The launch coincides with the MMA Forum event at London. This is the first ever event that is based completely on permission based marketing. Permission based marketing has been a growing force in the mobile thanks due to some wonderful work done by companies like Upstream, Blyk and Out There Media.

Among the speakers in the event will be O2 Media that confirmed this week that it now has 6 million users for its opt-in ad service called O2 More.

Nick Lane, Chief Strategy Analyst, mobileSQUARED, has said that permission based marketing will be the most effective and powerful means for businesses of all sizes to develop one-to-one relationship with each and every one of their customers.

The cost of delegate passes for the event for MMA members will be £200 and for non-MMA members will be £399.

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