OTT service to come preloaded for Telefónica smartphones in Latin America

TU Me, the Over The Top (OTT) app, was launched in May 2012 by Telefónica Digital.

Now it will be integrated with the Android smartphones of the operator throughout 2013 in Latin America.

This initiative seems to in response to the rising trend of instant messaging and VoIP based communications throughout the continent. The TU Me app facilitates both these communication features while it also allows sharing of media.

Jamie Finn, Director Communications Products, Telefónica Digital, said that preloading TU Me on the ZTE, Huawei and Alcatel smartphones is the first step toward preloading this app in all the Telefónica smartphones in all the markets of the operator.

The key partners and core businesses of the operator have already embraced the TU Me concept. Deals like this are expected to reduce Telefónica’s time to market and scale businesses quickly to compete with the other OTT apps already there in the market.
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