Operator billing enabling more customer spends

Operator billing is a service that allows customers to pay for content through their mobile bills is a hot trend as of now.

Major players like BlackBerry World, Google Play and Windows Phone Store are accepting this mode of payment and as par Juniper this has caused a sharp spike in volumes of transactions, conversion rates and average values of transactions.

This comes as good news for all the operators. Operator portals and storefronts accounted for less than 7% of the 56 billion app downloads of 2012. Through this payment platform they can now increase revenues from their contents.

Operator portals and storefronts can now explore those segments of customers that are either not comfortable sharing their financial details online or don’t have credit cards. For these segments of customers it becomes very easy to buy and download content and pay for it as it gets included in their monthly bill.

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