Jun
07

One third of mobile TV watchers tune in for 30 minutes

MobiWorld Media, the one that runs the SPB TV service studied 47,000 viewers and found out that 36% of them watch TV on their mobiles for 30 minutes and that too uninterrupted.

23% of the viewers said that they watch mobile TV for 20 to 30 minutes.

The frequency of people watching mobile TV is increasing. 39% of viewers said that they tune in several times a day while 27% said that they tune in several times a week. 57% of the viewers said that they prefer watching TV on mobiles because they can easily switch between LTE, 3G, Edge and Wi-Fi.

Quality of video is preferred by 50%, 49% prefer the price, 44% prefer the local channels and 43% prefer a wide range of channels. Movies are most popular followed by Travel and Discovery and News.

Surprisingly, mobiles are used more for watching TV (56%) than Internet (43%) and desktops (30%).

Play iPhone bingo and see what all the fuss is about!

Tags:

Leave a Reply