Jul
20

Nosedive for Windows Phone mobile web traffic

Windows Phone powered mobile devices initially gained huge popularity Down Under.

But sales figures have drastically gone down over the last year and a half. On the other hand the UK seems to be slowly coming to terms with Windows Phone handsets and there has been an increase to 1.31% of all UK mobile web traffic. This data comes from 51Degrees.mobi.

The Windows OS made up around 7% of sales in the UK sales in the last three months. This is compared to 4.3% during the same period last year. US sales of Windows OS smartphones have also experienced a 0.9% growth.

In early 2012 Windows Phone mobile web traffic in Australia was about 1.2% compared to below 1% in the UK. The rise continued rapidly to reach 1.4% in Australia and 1.2% in the UK. However, in April 2012 Australia and UK levelled up at around 1.5% but Australia decreased to around 0.6% in June ’13.

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