May
22

Nielsen reveals that 5% of US consumers own a tablet

As per the latest stats revealed by Nielsen at the PaidContent Mobile Conference in New York, 4.8% of US consumers bought a tablet by the end of the first quarter of the year.

ielsen also compared the penetration of the tablet in the US market vis-à-vis the other devices. As per their findings, 36% of the US consumers own a smartphone, 13% of them own a media player, 9% own an e-reader and 8.2% of them own a netbook.

As per the stat revealed by Nielsen, those US consumers who own a tablet tend to read more books and watch more videos. They are also happier when it comes to watching advertisements and are more likely to purchase a product or service after viewing an ad.

An intriguing stat is that 70% of tablet owners use it when watching TV and this makes broadcasters and producers more excited about the so called second screen interaction.

Mobile Bingo is becoming more and more popular in the UK – try a game of mmmBingo or iPhone Bingo.

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