PapayaMobile has a total customer base of 3.5 million that play its 12 social games.
The proposed software development kit will allow third party developers to reach out to Papaya users and promote their apps. They can use tools like emails, chats, IM, notifications, invitations, profiles, news feeds, leader boards and the sophisticated avatar system available on Papaya.
Developers will also be able to create a shared virtual currency system that users can use to purchase apps as virtual goods. This virtual buying on the ecosystem will make it easier for the users to make their purchases.
Si Shen, CEO, PapayaMobile has said that he believes that the best way to serve users is to give them open platforms and technologies. This is the mantra that PapayaMobile follows. He also said that this new release of Papaya Social SDK and Offer SDK will benefit and help grow the Android ecosystem.
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