New ESPN football brand unveiled

ESPNFC is being launched just a few weeks before the 2012 UEFA European Football Championship kicks off and it will bring together all ESPN football properties under a single umbrella.

ESPNFC will be available online and on mobiles and it will be able to detect the location from where a fan is accessing content. This will allow ESPNFC to deliver native language content. ESPN believes this will be a big hit for many potential partners.

ESPNFC will start with EURO 2012 content this week. Throughout the tournament ESPNFC will deliver news, real-time scores, stats and commentary and analysis. With the onset of the new season more content will be added.

Inside ESPNFC, meanwhile, will let the footy fans access Live MatchHQ. Live MatchHQ will allow them to go through real-time scores, highlights, stats and message boards. This service will be especially useful for all those that cannot watch a match on TV. is the UK’s leading mobile bingo portal.


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