New Asia office for Blyk

The expansion of Blyk to the Asian market clearly indicates the rehabilitation in the company as one of the frontrunners in the domain of opt-in mobile advertising.

The new Singapore office has been set up to target new operators, consumers and advertisers across the Asia-Pacific region.

Blyk had initially faltered when they had an MVNO consumer facing approach but now they have switched to a B2B model that has helped operators like Orange to build permission based ad services. Since switching to B2B the company has created in excess of 2,600 delivered messaging campaigns and claims an average response rate of 25 percent across markets.

CEO and co-founder Pekka Ala-Pietilä believes that the Asian expansion is a global strategy for the company and it would be looking to cash in on the enormous potential of APAC. The company will look to take advantage of the modern youth’s penchant for innovative mobile services and the popularity of messaging in the Asian market.

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