MTV Mobile launches new premium app for pushing social TV

MTV Mobile and digital agency AKQA have together created “Under The Thumb”, an app that combines social media chat with on-demand content viewing so that they can discuss the content in real time.

The content can be streamed on-the-go or a mobile phone can be synced with a web browser on a computer where the phone can act as a screen. Whatever the computer screen shows can be seen on the mobile phone screen too. Users can also connect to Facebook with this app to view exclusive content and share shows.

The Mobile MTV UTT allows fans to control MTV content on fixed and mobile devices and provides an innovative co-viewing experience to them. The viewing experience is more immersive and richer and increases users’ engagement with the content and brand. This will drive linear tune-in.

MTV Under The Thumb will debut in Belgium, Germany, Holland and Switzerland on Android and iOS.

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