Mobile takes FB value to USD 100 billion

Facebook is now worth more than $100 billion thanks to the successful efforts it has put in to make more money from its mobile users.

There has been a lot of surge lately in terms of Facebook targeting mobile ads. Mobile ads, as we all know, have become integral for businesses to market their products and services to a larger audience.

The mission to work on mobiles started last year. Looks like the move paid off as Facebook saw 41% of its quarter 2 ad revenues being generated through mobiles. The share prices also hit a high of $41.94, the highest the social networking site has seen since the initial trading day in May 2012.

Investors have also been put at ease – they were highly sceptical about the success of Facebook mobile in generating revenues for the company. Since the last financial results in July the share prices of Facebook have gone up 50%.

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