Mobile Head of Real Madrid speaks at MEM 2010

During the tenth MEM (Mobile Entertainment Market), held in London on 22nd and 23rd June 2010, the mobile chief of Real Madrid addressed the audience.

The MEM is one of the most important platforms for showcasing original mobile content.

A variety of topics was addressed by more than 60 speakers at the MEM 2010. Topics like social gaming, new applications and market trends were dealt with by speakers. Like every year, these topics will be discusses over panel roundtables, Q&As and keynote addresses.

Pedro Duarte Gonzalez, the Head of Mobile of Real Madrid, threw light on “mobile rights in a multi platform era”. The discussion included his experiences of the way the biggest football club in the world incorporated mobile into its commercial operation. Clubs are now embracing mobile for communicating with their fans.

Some of the other speakers represented Saffron Digital, Nokia, PRS, Tata Teleservices, Spotify, Disney Corporation, Red Telefonica, O2, Microsoft, Associated Northcliffe Digital, Sling Media and HBO.

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