Lumia Live lights up Central London

Nokia and DJ Deadmau5 turned the Milbank Tower into a throbbing rave last night.

The footage can be seen on some video websites like YouTube and others.

The south side of the River Thames in Central London saw hundreds of people lined up. They had great fun watching Lumia Live, a stunning free light and music show.

Trendy DJ and producer Deadmau5 was hired by Nokia to compose dance tracks. A loopy animation sequence was also projected on the vast Milbank Tower that is located on the other side of the river.

Stunning is the word to use for the effect created. The effect, without any doubt, created a ramp up in perceptions about the cool factor around all the Lumia handsets. At least this is what Nokia will be hoping for.

The official footage is still to be released but the YouTube video for the event looks pretty neat.

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