Increase in 43% in Japanese smartphone audiences

The Japanese smartphone audience has grown dramatically since the beginning of 2012, with a growth of 43%.

ComScore released the smartphones data that looked at the trends in the Japanese mobile market during the three months ending in June 2012. A survey of more than 4,000 mobile users was also done.

In this period, more than 24 million Japanese owned smartphones that represents 23.5% of the entire mobile population of the country. This looks like a surprisingly low percentage but the numbers are catching up fast. Smartphone adoption grew by 43% compared to the end of 2011.

Android’s share is 64.1% followed by with Apple with 32.3% and Microsoft with 3.2%.

Among smartphone and non-smartphone handsets Sharp has the largest share of the Japanese market with 22.6%. The top five list is completed by Panasonic with 13.8%, Fujitsu 11.9%, NEC with 9.5% and Sony with 7.2% of the market share. is the home of mobile bingo – our current favourite is mmmBingo.


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