Honey Bunches of Oats to endorse Honey and Joy

Under the directorship of Director Drew Antzis, previously the in house director at the website, Fox will make Honey and Joy.

Fox has teamed with Post Foods for this project that will be available on mobile and the Internet via Bitbop, its on-demand TV service.

The comedy series about two workers working in the Honey and Joy cereal factory will have the Honey Bunches of Oats brand integrated into it. Along with normal promotion, the cross promotion for the series will be done on a large scale through a feature on 10 million plus Honey Bunches of Oats boxes around April 2011.

BlackBerry and Android users in the US can download the Bitbop mobile app for free.

The series, which will be free to watch on Bitbop, will also allow consumers to subscribe to the commercial free premium content made available from some of the top cable networks and broadcasts. is the UK’s leading mobile bingo portal.


Leave a Reply