H&M launches its Android app

H&M has complemented its existing iOS version by launching its Android app. It is working with ustwo, a UK agency, for this app.

It had also worked with the same agency for its iPhone app that it had launched last year.

People can use the app to go through the product catalog of the fashion retailer and also build their own wish list of products. They can share the wish list on Facebook and Twitter and on photo sharing services like Picasa and Flickr.

The same app can be used for locating stores, finding videos, get updated weekly fashion news and get special vouchers and offers by shaking their device. Through this app H&M is looking to meet the increasing demands of customers for retail experience across mobile platforms.

There have been a lot of retailers who have their iPhone apps but few have moved to Android. The scene is likely to change in 2011.

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