May
26

Greeting cards being killed by social media

As per DropGifts, a social gifting company, there will be a 44% decline in birthday card sales this year in the UK. And this is primarily because one can now send any form of greeting through websites like Facebook.

The research revealed that Britons between the age of 18 and 24 receive 40% of their birthday wishes on Facebook. In the last 12 months there were 34 million birthday messages sent on Facebook.

Thinking of the younger generation has sure changed because 22% in the age group of 18 to 24 feel that it is perfectly acceptable if they sent out birthday messages through text, email or Facebook. Even in those in the age group of 55 and above 13% have already switched to this new method of birthday communication.

DropGifts allows sending real gifts through Facebook. It will be interesting to see how it performs against Karma, the social gifting startup that was bought by Facebook last weekend.

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