Fiksu says Twitter will dominate mobiles ads in 2014

Last week saw Twitter made two big announcements. Its IPO plan was confirmed and it bought MoPub, the mobile ad exchange.

The moves clearly show that Twitter is gunning for revenue that will be delivered through mobile ads.

Fiksu believes Twitter will be successful. Fiksu is a specialist for app performance analysis and ad placement for app developers. It also supports advertisers to refresh their creative executions weekly and sometimes daily to ensure Facebook users stay engaged with campaigns. An app developer can use the Fiksu SDK for tracking not only registration and purchase but also user levels. This can help in market and product design.

As per Steve Bagdasarian, VP Strategy and Business Development at Fiksu, Inc., intent and real-time location will help Twitter achieve the top spot in mobile ads in 2014. Facebook now has 30 to 50 percent share in the mobile ad space and Twitter will seriously challenge it next year.


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