Emergency mobile alert service – 999

A new emergency mobile services scheme has been announced by the Cabinet Office to send crisis alerts like weather warnings to members of the public.

The testing is happening in Glasgow, Suffolk and Yorkshire where operators EE, O2 and Vodafone are working with the government by running separate trials.

Experiments are on to deliver location-targeted text alerts to mobile handsets without network or number interference from texts and calls and see how recipients respond to the alerts. About 50,000 people will receive these alerts that will mention that they are for testing purposes only.

Recipients are invited to provide feedback and participate in focus groups. Further details are available on The responses received will be used in further developing such services that can inform about local emergencies.

The tests will continue throughout September, October and November. The concept is already in force in Australia, the Netherlands and the USA.

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