Each download of 69p Fairies app sees Disney donate £1 for charity

Disney Fairies: Lost & Found, the new mobile game from Disney is now available on the App Store for iPhone, iPad and iPod Touch and costs 69p.

Disney has pledged to give £1 to charity for every download that is done from now till Christmas Day.

Disney, through this move, is aiming to raise £10 million for the redevelopment of GOSH.

The game is based on the forthcoming film Tinker Bell: Secret of the Wings and it challenges gamers to find objects that are scattered all over Pixie Hollow. Gamers will also discover secrets and facts about the various characters of the game.

The game will help Disney its Fairies franchise across EMEA. It has been produced in the UK. This means Disney has fulfilled its commitment to produce content locally and also take its mobile content to mobile platforms. The firm wants to deliver outstanding digital experiences to engage fans across platforms.

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