Luca Pagano, the European head of EA Mobile has confirmed that they are ready to make greater investments on Smartphone platforms.
He has remarked that the market condition is not optimum in some of the stores of Apple’s rivals. But EA Mobile has zeroed in on Smartphone platforms as the thing that will drive their future business.
However, there are several hurdles on the way. The company hopes to tactfully handle the issues and work harmoniously with big names like Google, RIM and Nokia among others. One of the main challenges mentioned by Pagano is billing.
Pagano reveals that the company believes that by working on the different models they can do a favor on both the business and the consumers. EA Mobile has decided to work on the prices of games in the days to come.
They are developing freemium models and in-app payments. EA Mobile will give the consumers a tiny barrier to entry and that will lead to monetization later.
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Tags: Mobile Games
