DSK Bank using gamification for banking

Banks have been intrigued by the concept of gamification that are being used to foster competitions and incorporate personalization.

Misys, a UK-based company powers the DSK Bank app and it is using gamification to engage the bank customers. Customers are being encouraged to use the app to get educated about new products, make transactions and set their own financial goals.

All interactions with the app result in points and users can see a champagne glass filling as they earn more points. The points can be later traded for retail vouchers and sports tickets and so on.

Banks want customers to save money and they are now looking to reward customers that do so. Through gamification this becomes easier and it can also help banks differentiate themselves from their competitors.

The app is currently on iOS and the Android version is being developed.

9% banks use gamification and 45% plan to do so.


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