Nov
11

BBM a huge hit on Android

Mobida Technology, the mobile analytics provider, studied the usage of BBM since its launch a couple of weeks ago.

The hype surrounding BBM was massive and there were 20 million downloads within a week of the launch across Android and iOS.

BBM has been hugely successful on Android as users spent more than 79 minutes on an average using the app in the first week, much more than time spent on rival apps. As per Mobida Technology, BBM market penetration was 6% within the first week of launch.

However, the overall penetration is still low compared to the larger messaging apps like WhatsApp, Skype and KakaoTalk. These apps still dominate the market.

Mobida Technology did a fantastic job of tracking the BBM performance and the early trends should satisfy the people at BlackBerry. However, it will be interesting to see if BBM can maintain the fact pace it has started.

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