AMD looking at the mobile chipset space

AMD, at an analyst call, said that its focus now will be on low power solutions and system-on-a-chip (SoC).

Hondo, the first mobile chip from AMD, will run on Windows 8 tablets in later 2012. AMD will also be making one, two and four core chips for mobiles.

AMD is keen to mark its presence in the fastest growing sections in the computing space – notebooks are growing at 8.4%, tablets are growing at 18.6% and embedded solutions are growing at 15.1% every year. In contrast, the server and desktop markets, dominated by Intel, are growing at 5.3% and 2.8% respectively.

So, AMD will leave aside desktops and smartphones, dominated totally by ARM, Qualcomm and TI and which AMD believes is heavily crowded with low margins.

CEO Rory Reed said that Brazos is AMD’s most successful platform till date. Brazos is a fusion range for ultra-portables and shipped 20 million chips last year.

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