10% drop in Apple tablet sales in the UK

The Quarterly Tablet Tracker from YouGov has revealed some shocking data.

While the iPad is still the highest selling tablet in the UK, Apple’s market share in tablets has dropped by 10% during Q1 in the country thanks to growing popularity of the Android tablets.

Apple’s market share fell from 73% to 63% despite the launch of the fourth generation iPad and the iPad Mini. Samsung has, meanwhile, grown from 4% market share in Q1 2012 to 10% market share in Q1 2013.

Google Nexus 7 has grown to 8% market share in less than a year and Amazon Kindle Fire has grown from 1% to 5% in a quarter.

As per YouGov more than 18 million adults in the UK, which is more than 18% of the adult population now own a tablet. This is a 5% increase quarter-on-quarter.

As per YouGov Apple was bound to lose some market share because of near-equal devices from other manufacturers.

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